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The future of journalism is an interesting topic, how do you use internet for example? Joris Luyendijk, a dutch journalist working for the Guardian, has one answer. Use internet and especially your readers in the process of discovering more about a specific subject. In his case: the city of London (the world of bankers). He knew nothing about the subject and wanted to find out more. He takes the readers on a trip and together they find out more and more about the world of bankers. He is writing a popular and interesting blog, readers comment on it and through the blog he finds new people to interview about the city and the circle continues. 

He describes this proces in this TEDx Amsterdam talk. 

The Guardian blog can be found here

(Source: youtube.com)